Welcome to the 'Persuasion Basics' video course meant to teach learners how to be persuasive in any context with easy-to-use social and conversational techniques. It comprises four video lessons that explain topics ranging from a fundamental understanding of persuasion to ways of framing information rooted in psychology. Contrary to what you may think, being persuasive doesn't mean being manipulative. Rather, it involves candor, flexibility, and the ability to present information effectively. After watching this course, learners will know ways to demonstrate how they can add value to others and persuade them in a productive manner. This program is valid for 1 PDC for the SHRM-CP or SHRM-SCP and 1 hour of recertification credit through the HR Certification Institute. Please be sure to note the program ID number in your online recertification file.